We all want to be greener and do our bit to help stop climate change. But for consumers, it often seems like an impossible problem to solve. Not to mention the cost and hassle of changing their behaviour.
In their first ever Australian campaign, Powershop wanted to prove to all Australians that they don’t need to be green crusaders or environmental scientists to help make Australia a greener nation. Having the right energy provider can make all the difference, because Powershop offsets 100% of the carbon energy their customers use, all at no extra cost.
The integrated campaign shows that we all have the power to help save the planet and shape a better future. The films depict Australians from all walks of life, using their power as they would normally. But because they are all Powershop customers, they are actively helping flip the grid from and helping to make Australia greener.