Since 2013, world-acclaimed Asian lager, Tiger Beer, has championed emerging Asian talent. The latest campaign takes this idea global and focuses on a specific type of young creative: those whose bold approach to their craft also serves a cause.
Building on the brand’s rallying call to ‘Uncage’, this campaign plays on the idea than anybody can be a somebody. That we all have a tiger inside.
The Uncaged are an eclectic group of young people from fields as diverse as dance, technology, fashion, art and food, who are shaping the future. The stories of each individual can be found at uncage.com and will be on full display at an immersive event, “The Uncaged. Live.” in Venice, where Tiger brings the street to the elite.