It's how our storybecomes yours
TV, Online, Social, OOH
It’s easy to forget how integral minerals are to our lives. Not only do they go into building all kinds of products we use and the infrastructure and places that surround us, they are an essential part of our progress as a country, as a community and as individuals.
The integrated campaign tells the stories of how minerals turn into big and small moments experienced by everyday Australians. Rio Tinto doesn’t just mine these materials, they mine the emotions they create in our lives.
A diamond isn’t just about an engagement ring, it’s about the joy of saying ‘I do’. Aluminium doesn’t just create the plane to take you where you need to go, it takes you home to the people that matter most. Iron Ore doesn’t just build cities, it creates spaces for us to come together. And Copper doesn’t just go into hearing devices, it helps someone hear their family for the first time.
That is what progress means to Rio Tinto, and it’s how their story becomes ours.
