Highlights fromRio Tinto
Rio Tinto Questions
OOH, Print, Radio, OLV, Social
To improve their reputation, Rio Tinto needed to show Western Australians that there was much more to them than just red dirt, hard hats and holes in the ground.We created a series of eye catching questions, the answers to which gave insight into Rio Tinto innovations, discoveries, business practices and initiatives beyond the mines.By demonstrating what an innovative, transparent and, ultimately, human company they were, we significantly increased awareness of Rio Tinto and public trust in the company amongst Western Australians.
Mine of the Future
Rio Tinto needed to explain their Mine of the Future initiative, the impact it would have on how their business operates and the effect it would have on employees, to a large and varied workforce.
We created an informational video, using a combination of real footage and animation, to show how the centralisation of operations, through the use of big data and advanced technologies, would make for a safer, smarter and more sustainable workplace.
International Mining and Resources Conference
For Australia’s biggest mining industry conference and trade show we leveraged brand assets to design a bespoke booth for Rio Tinto.