Highlights fromRio Tinto
Rio Tinto Questions
OOH, Print, Radio, OLV, Social
To improve their reputation, Rio Tinto needed to show Western Australians that there was much more to them than just red dirt, hard hats and holes in the ground. Rio Tinto was about human progress.
To capture that sentiment, we created a series of surprising questions that one would be unlikely to associate with Rio Tinto, but who’s answers gave insight into Rio Tinto innovations, discoveries, business practices and initiatives beyond the mines.
By demonstrating what an innovative, transparent and, ultimately, human company they were, we increased awareness, trust, favourability and advocacy by double digits. Not bad for a mining company.
International Mining and Resources Conference
We brought the campaign to life at Australia’s biggest mining industry conference and trade show, IMARC, by design a bespoke booth for Rio Tinto. The questions campaign was the perfect for an exhibition who’s goal was to learn more about the company and how it achieves human progress.
Mine of the Future
Rio Tinto was launching a new initiative, The Mine of the Future: semi-autonomous mines based on new technologies and big data. But with major implications to their business operates and the effects it would have on employees, they wanted to create an internal video to inform their workforce on the benefits of such a transformation.
We created an informational video using a combination of real footage and animation to show how the centralisation of operations through the use of big data and advanced technologies would make for a safer, smarter and more sustainable workplace.