#representloveTinder
Social, PR
“Interracial couple emoji is finally here, and it’s all thanks to Tinder”- Mashable
There’s an emoji for everything these days. And everyone. Well, nearly everyone. Unicode, the company behind Emoji, offers emoji for people of many races and emoji for same-sex couples, but on group of people is still excluded from emoji representation: interracial couples. Marcel created a campaign with Tinder’s head office in LA that was launched across 10 markets globally.
The social campaign asks the question “isn’t it time all love was represented?” and encourages you to go to change.org and pledge your support. Our goal was 2,500 signatures. We’re at 42,000 and counting.
It was tweeted by celebrities from Nicole Ritchie to Alexis Ohanian, husband of Serena Williams, and was picked up by Vice, Wired, Fast Company, Vogue, High Snobiety, Mashable, The Independent, Hypebeast, and Newsweek, to name a few.The campaign also let anyone in the world turn themselves into an emoji. All they had to do was upload a picture of themselves with our #representlove hashtag from anywhere in the world and our design teams on three continents would get back to you.
It takes a long time to navigate through Unicode, but one year on with over 50,000 signatures globally, Unicode announced in February 2019 that interracial couples would be included in the next consortium rollout. The campaign was recognised by the press and consumers alike.
Marcel’s mantra is, ‘We make things that change things’ and you don’t get a better example than this.
