Campaign, Event, PR, Branding
Tiger Beer and WWF want to double the number of tigers left in the wild by 2022 - the year of the tiger. This is why, for the second year of their partnership, we needed an idea that would raise mass awareness for the number of wild tigers disappearing.
We joined forces with global fashion powerhouse KENZO to replace the iconic KENZO tiger, in a collection of garments that connect you to real wild tigers.
Created by four emerging artists from Malaysia, Singapore, Cambodia and the USA, with KENZO creative directors Humberto Leon and Carol Lim, the designs featured on the 8 garments are inspired by real WWF tiger stories. Scanning the stripes on the garment tag took the wearer to an online portal where they could learn more about the tiger behind the design.