We’re incredibly proud to announce that we have been awarded a coveted Graphite D&AD Impact Pencil for Tiger Air-Ink, in the Environment Sustainability category.
Hosted at Terminal 5 in New York City, the aim of D&AD Impact is to identify and celebrate transformative creative ideas that have had real impact and, ultimately, contribute towards a better and more sustainable future in which purpose is aligned with profit.
In total, 98 D&AD Impact Pencils were handed out on the night, with Graphite and Wood Pencils being awarded to work that the judges considered world-leading across twelve distinct categories, ranging from Environmental Sustainability to Financial Empowerment and Humanitarian Aid. For the second year running, these categories reflect the UN Sustainable Development Goals, with the aim of helping the creative industries address real global issues.
The 2017 D&AD Impact Jury includes leaders from BlackRock to Snapchat, The Girl Scouts of America to P&G, and Post Secret to Wieden + Kennedy. Richard Curtis, founder, Project Everyone and Comic Relief (Red Nose Day); Arianna Huffington, entrepreneur, writer, founder, Thrive Global; Neil Blumenthal, CEO, Warby Parker; Bob Greenberg, founder, chairman, CEO, R/GA; Betsy Lack, head of global brand strategy, Snap Inc.; Haiyan Zhang, innovation director, Microsoft, and over 80 industry leaders lent their support to the awards and judging.
The juries awarded D&AD Impact Pencils based on three criteria: an original and innovative idea at its core; clear and measurable impact in its chosen category; and relevance to the business's commercial needs.
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