It has made a rather good start at doing that. It has already won OPSM and social media duties on Elevit, launched the David Nobay written Artbreaks for the ABC, secured new digital assignments from Parmalat, won new projects from global client, Tiger Beer and in Cannes last week, converted three of its seven 'shortlists' into Lions.
With ex-Leo Burnett creative director, Scott Huebscher, as ECD and ex-chief creative officer of DigitasLBi Paris, Bridget Jung as digital creative director, the agency has now also formed the creative teams who will make Marcel's best work happen.
They are senior copywriter, Kevin Masters teamed with senior art director, Jeremy Hogg; senior copywriter, Gavin Chimes teamed with senior art director, Leslie Sharpe; junior copywriter, Vanessa Every-Burns and junior designer, Jessica Brunner.
Masters is the creative who put a pair of testicles on a female model for a cancer charity, introduced a vinyl collecting platypus to the world of UK retail banking and made the first ever music video shot and edited by fans on mobile phones, reckons that "brands can buy as much media as they want, but they can't force people's eyeballs to look at it." He has been a senior creative at Havas and DDB in Sydney, and a creative at JWT Sydney.
Hogg has worked across projects large and small, with a high level of craft. He's particularly interested in advertising that gets noticed, so was thrilled to experience a stadium full of fans singing along to his NRL ad. He joins Marcel with top agency experience in his arsenal - The Monkeys, Publicis Mojo, DDB and Saatchi and Saatchi.
Chimes has been applauded by Cannes, AWARD, Caples, D&AD, ADMA, B&T, Sirens and Lürzer's Archive during a career at Droga5, M&C Saatchi, JayGrey and 303Lowe.
Sharpe is an art, culture and fashion nerd - which shows in his work that has been exhibited in the NSW Gallery, been recognised by D&AD, featured on Shots, Creativity Online and Contagious Magazine.
Vanessa Every-Burns is getting her adland start at Marcel. She graduated in the top ten of AWARD School Melbourne 2015 and shortly afterwards took out top student at Copy School in Sydney.
Jessica Brunner is the circus teacher who took an extraordinary detour, studied art direction in Switzerland then worked in an agency in Dublin before coming to Sydney.
Scott Huebscher commented, "We've been very lucky. We've found amazingly talented, hard-working people for the creative department -- and no assholes."
Source: Campaign Brief
Published by: Admin in Uncategorised