We are Marcel Sydney.

Along with five other offices in Paris, New York, Sao Paulo, Mexico City and Mumbai, we are named after Publicis Groupe’s founder, Marcel Bluestein-Blanchet.

He was innovative, entrepreneurial and resilient. So the name above the door, reminds us how we need to behave behind it.

We are part of Publicis Groupe, a global network and that’s useful. But we operate like an independent shop and that’s exciting.

Ryan Bernal
Managing Director



Originally from Montreal, Ryan has over 20 years of advertising experience in Canada & Australia working brands in almost every category. Over his career, he’s championed strategies and campaigns that have won creative and business building awards at top agencies including TBWA, Leo Burnett and now Marcel. Driving business results through creativity is his forte and he’s done so on brands including Tiger Beer, OPSM, Kraft, PlayStation and Kellogg’s as well as digitally led accounts such as Visa, eBay, PayPal and Luxbet.

Ryan’s taken up surfing like a true Aussie and after 10 years is now a citizen.  If you happen to be out in the waves at Manly beach, that’s where you’ll find him if he’s not at the office.



Wesley Hawes
Executive Creative Director



In his 18 years in the industry, Wesley has worked at some of the world’s best agencies in London, Sydney and Amsterdam.

In Sydney, Wesley worked at Host and was Joint-ECD at TBWASydney. In London, he spent 8 years at BBH, where he was Creative Director on the global Axe/Lynx and Mentos/Vigorsol accounts. During his time at BBH Wesley created a body of successful and famous work, including the Barclaycard ‘Waterslide’ commercial, Axe Apollo’s Space Academy, and Tango’s ‘Argh!’ campaign.

Before being promoted to Executive Creative Director at Marcel, Wesley was responsible for global campaigns for Tinder and Tiger Beer.

As a creative, Wesley loves big ideas that stretch across multiple channels. In fact, he’s won Cannes Lions in every main category. Except Pharma, but he’s working on that.



Clinton Duncan
Chief Strategy Officer



With a degree in Economics and a career in brand consulting, he's now firmly within the world of advertising, which surprises him almost as much as his parents. Clinton brings a delightfully non-advertising point of view to Marcel’s work thanks to a deliberately diverse career across brand, advertising, digital and spatial design. 
His approach is informed by his unexpected education and varied passions for technology, story-telling, design and brands, helping to ensure Marcel’s penchant for ‘unconventional solutions’ is grounded in strategic rigour.
For Marcel, he has led local and global projects with clients as diverse as Nestle, Oneworld, Mondelez, Navitas Group and NSW Government. Bridgning the gaps between reality and possibility, customers and brands, strategy and execution. Prior to Marcel, client highlights include Victoria Government, Westpac, Google, 3M, CocaCola Amatil, Vodafone, Westfield and Luxxotica.

David Nobay
Creative Chairman



Regarded as one of Australia's most creatively awarded admen, David Nobay's 30 year career in advertising has put him in the Creative Director's hotseat in Hong Kong, London, New York, San Francisco, Melbourne and, for over a decade, Sydney. In that time, he's worked across every discipline and category, and on many of the world's most important brands. In Australia alone, he's driven innovative thinking for the country's most powerful brands; including Foxtel, Virgin, Telstra, News Ltd, Qantas, Victoria Bitter, Tooheys, Toyota, Westpac and Woolworths. His many creative contributions to the industry have been well documented and he's won every major industry award including more than 40 Cannes Lions.

Outside of his advertising career, Nobay has written and launched his first stage play, 'Moving Parts' in 2013, staged at Sydney's prestigious NIDA Theatre. He is also an avid painter and had his first show at Sydney's pre-eminent Maunsell Wickes gallery in November 2015. He considers The Art Gallery of New South Wales his 'other office'.