We are Marcel Sydney.

Along with five other offices in Paris, New York, Sao Paulo, Mexico City and Mumbai, we are named after Publicis Groupe’s founder, Marcel Bluestein-Blanchet.

He was innovative, entrepreneurial and resilient. So the name above the door, reminds us how we need to behave behind it.

We are part of Publicis Groupe, a global network and that’s useful. But we operate like an independent shop and that’s exciting.  

David Nobay
Creative Chairman

Regarded as one of Australia's most creatively awarded admen, David Nobay's 30 year career in advertising has put him in the Creative Director's hotseat in Hong Kong, London, New York, San Francisco, Melbourne and, for over a decade, Sydney. In that time, he's worked across every discipline and category, and on many of the world's most important brands. In Australia alone, he's driven innovative thinking for the country's most powerful brands; including Foxtel, Virgin, Telstra, News Ltd, Qantas, Victoria Bitter, Tooheys, Toyota, Westpac and Woolworths. His many creative contributions to the industry have been well documented and he's won every major industry award including more than 40 Cannes Lions.

Outside of his advertising career, Nobay has written and launched his first stage play, 'Moving Parts' in 2013, staged at Sydney's prestigious NIDA Theatre. He is also an avid painter and had his first show at Sydney's pre-eminent Maunsell Wickes gallery in November 2015. He considers The Art Gallery of New South Wales his 'other office'.

Gavin Levinsohn
Chief Executive Officer

Prior to immigrating to Australia in late 2013, Gavin lead Ogilvy's renowned Cape Town office. During his five years as Managing Director of the 300 person agency he lead a creative, digital and commercial renaissance of the business. During Gavin's tenure the agency became the second largest in the country, the most highly ranked creative agency for three successive years, the third highest ranked agency across Ogilvy's network of 450 offices, and by peer review, the most digitally integrated agency. He was voted South Africa's most admired agency leader in 2013.

Gavin came to Australia to run several businesses for STW Group including well known design agency Moon. As CEO of Moon Gavin worked across branding and identity projects while building a communications capability in the agency. Moreover, he was intimately involved with the large and complex Westfield account. This included the creation of a new identity for Westfield Corporation in Australia: Scentre Group.


Iona Macgregor
Chief Strategy Office

After a studying philosophy at Oxford University and completing a Postgrad at the prestigious Sciences Po in Paris, Iona started her career as connections planner and then New Business manager at TBWA in Paris. This was also where she made a number of useful friends.

She expanded her network when she moved on to become Concept Director at the pure-play digital agency Nurun in 2006, leading creative digital strategy across all the Paris-based agency's clients.  

In 2010 she joined Marcel Paris as Managing Director and Head of Strategy, where she led a hybrid team of UX, social, brand and digital planners on global and local clients including Cartier, Axa, Nestle, Orange and Intermarche.

Her wish to move to Sydney was granted early 2015 and she never suspected a thing.

Scott Huebscher
Executive Creative Director

Scott Huebscher joins Marcel from Leo Burnett, where he helped take the agency to the #1 ranked agency in Australia and #1 network in Australia and Asia Pacific in 2014. He has won multiple awards for the “Men Like Us Like Rum” campaign for Bundaberg Rum and the “Shine” campaign for Canon. During his time at Burnett, the agency was named AdNews Agency of the Year, B&T Agency of the Year and Spikes Network of the Year.  He previously served as Creative Director at DDB Sydney and Saatchi&Saatchi New Zealand.

Before his move to the southern hemisphere, he worked in Los Angeles at Saatchi&Saatchi as a Creative Director on Toyota.  Whilst in Los Angeles, he wrote and sold several screenplays, including “Fielder’s Choice” – which is coincidently the worst movie he’s ever seen.


Holly Alexander
Head of Production

Holly Alexander is a passionate & energetic producer whose focus on storytelling and craft are evident in all elements of her work. Holly has been working in the Film & TV industry for 17 years, during which time her experience has been vast and varied.

After starting at Pod Film in 1998, she moved to award winning music and sound company, Sonar, where she worked as General Manager and Executive Producer before having two children and continuing working in a freelance capacity.

In 2010 Holly became Executive Producer of internationally award winning film Production Company, During her time there, Holly produced multiple brand campaigns as well as content projects that saw her sending documentary film crews into PNG and South Sudan for Medicin Sans Frontiere. Between 2013 and until 2016 Holly held the role of Head of Content at droga5, where she continued to produce award winning local and international brand campaigns. In 2016, Holly joined David Nobay to found Marcel.


Kim Hopwood
Digital Managing Director

Seeing the rapid shift in the marketing and communications landscape, Kim founded digital agency Pusher in 2004. From starting as a humble independant he grew the team to become one of Australia's leading digital agencies, where he built two offices and worked with some of Australia's top brands including Virgin Australia, Destination NSW, Google, Foot Locker, L'Oreal, Tourism NT, and American Express. In November 2014, now clear that the silo'd nature of digital was going to end, and that integrated, digitally-lead communication was the future, Kim sold Pusher to Publicis Australia (Marcel's parent company). Now almost 1.5 years later, the Pusher team is fully integrated into Marcel and Kim leads all digital projects in the agency.

Recent achievements include doing a strategic project for the NSW Government and leading the build of the Commonwealth Games 2018 website. Kim is passionate about 'always on' digital thinking ('always on' was Pusher's slogan) and user experience. He also holds a world record for skydiving.