20 July 2019
The $20 speaks up for Rio Tinto and the Royal Flying Doctor Service
Rio Tinto wanted to highlight its 10 year partnership with the Royal Flying Doctor Service in a new and innovative way as the news was no longer covering their partnership.
Unknown to most, Reverend John Flynn, founder of the RFDS is actually featured on the Australian $20 note. So to drive coverage, we created a world-first mobile experience that brings him back to life using pioneering AR technology through a browser, you simply scan the $20 to discover that the history and the future of one of the most beloved Australian organisations has always been in your hands.
A simple idea that generated coverage across Channel 9 news and a host of other media. With a corporate mantra of Pioneering Progress, this was a perfect example of that mantra in action.
Visit www.keepflynnflying.com on your mobile phone and scan a $20 note for the full experience.