20 November 2019
Marcel Sydney have been working with Huawei (mobile, watch and Freebuds) since January 2019 across all digital and social channels. A Chinese powerhouse brand consistently rated #1 in tech blogs and the #3 mobile brand globally behind Apple and Samsung.
Launched in Australia 15 years ago, it’s been a slow burn, but is beginning to make waves in the Australian market as a premium brand with incredible tech, with better value. Our task was to increase brand awareness, brand affinity and make Huawei a part of Aussie culture.
To push the sales of its flagship P30 Pro, the mobile rated the best phone camera in the world, we created a series of digital films to show how the camera’s features could help you capture the amazing scenery and colours Australia has to offer. We call it AussieTones.